On October 4, 2016, we welcomed Mr. Kazumasa Yamada, the representative of Africa Shokai, and enjoyed his talk about the situation and his activities in Senegal.
There are many countries and cultures in Africa that are difficult to sum up in the single word “Africa”. Senegal is located on the westernmost coast of Africa. Many of you may have heard of Dakar, its capital, or the Dakar Rally.
The Story of Kazumasa: Kazumasa was engaged in internet advertising in a web media operating company in Japan. Led by a desire to live a passionate life, he decided to move to Senegal in spite of no personal connections there and or French language ability.
By a fortunate encounter with an internet cafe owner on a back street, he started his life in Senegal with three-month long homestay at the owner’s house. During discussions during this chance homestay, Kazumasa was introduced to the cultures, customs and business practices of Senegal. For instance, the Senegalese nature of not saying “No” which helps keeps others from feeling sad. Additional lessons learned were staying safe, delicious food to eat, and world heritage sites.
Kazumasa recently completed a Senegal’s guidebook with money raised last year by crowd funding. It is a great guidebook of more than 400 pages in full color, unlike most other guidebooks. We listened to the inside story of production with great interest. It will be published as an electronic book. If you are interested in Senegal, we highly recommend it upon publishing.
Kazumasa’s talk also served as a catalyst for fun while we enjoyed dinner–creating a party-atmosphere late into the evening. We are grateful for Kazumasa’s informing stories and humor making this event most unique and special.
Africa Shokai’s website: http://africa-shokai.jimdo.com/